Creating content people want to read is the key to attracting readers and followers online. My favorite online content is about how to develop lasting connections with followers and engage with them. …

Thanks for the fast feedback, Seth. I'm honored to be part of the volunteer launch team and will do what I can to help. Best regards.

All of us in the book world can learn something from master marketer and best-selling author Seth Godin. The latest learning opportunity is the launch of The Carbon Almanac: It’s Not Too Late, which he edited. The oversized 8 ½ x 11 paperback has 352 pages of facts and illustrations…

One of the most effective ways indie authors can attract more readers for a book is to use a price discount for the Kindle version. A key question is how to make people aware of the price discount. For starters, you could rely on social media posts and your email…

If you know someone struggling with depression, reach out today. Tomorrow may be too late. #depression #suicide #love https://www.youtube.com/watch?v=Y1Smd25IFck&ab_channel=CMT

Hi Burk - Thanks for the very interesting article! I'm a believer in email lists to build long-lasting connections with followers. For a future article, I'm trying to collect verifiable data on the effectiveness of email lists to get followers to go to a book on Amazon. If you have verifiable data, please email to me at mikelmiller09@kindlebookpromos.com. Thanks, and best regards.

Almost every writer dreams of publishing a book. But unless you get a publisher to underwrite all costs, you’ll have to pay to publish your book. Unfortunately, the dream of having a published book is so tantalizing that many writers become victims of publishing scams by a “vanity press.” …

I’ve suspected for a couple of years that social media isn’t an effective way to sell books. Others are confirming my suspicions. One of the latest confirmations is by Allison K. Williams, an author and book marketing consultant. She wrote a recent guest article on Jane Friedman’s widely-read blog about…

One of the best ways indie authors can achieve a successful book launch on Amazon is by focusing on the 3 Rs in this order: Readers, Reviews, and Royalties. That’s a logical conclusion based on information from three book marketing professionals — Tim Grahl, Ricardo Fayet, and David Gaughran. So…