Creating content people want to read is the key to attracting readers and followers online. My favorite online content is about how to develop lasting connections with followers and engage with them. …

All of us in the book world can learn something from master marketer and best-selling author Seth Godin. The latest learning opportunity is the launch of The Carbon Almanac: It’s Not Too Late, which he edited. The oversized 8 ½ x 11 paperback has 352 pages of facts and illustrations…

How the Mexican-American War Began Map courtesy of Wikicommons History has many examples of one nation trying to impose its will on other countries. One example is the current war in Ukraine. Another is the Mexican-American War, which officially began on May 13, 1846. In both cases, historians often ignore…

One of the most effective ways indie authors can attract more readers for a book is to use a price discount for the Kindle version. A key question is how to make people aware of the price discount. For starters, you could rely on social media posts and your email…

Almost every writer dreams of publishing a book. But unless you get a publisher to underwrite all costs, you’ll have to pay to publish your book. Unfortunately, the dream of having a published book is so tantalizing that many writers become victims of publishing scams by a “vanity press.” And…

I’ve suspected for a couple of years that social media isn’t an effective way to sell books. Others are confirming my suspicions. One of the latest confirmations is by Allison K. Williams, an author and book marketing consultant. She wrote a recent guest article on Jane Friedman’s widely-read blog about…