Michael BurnsUnlocking Olympic Advertising for All: A New Era for Programmatic BuyersIn a groundbreaking move, NBCU and Warner Bros. Discovery (WBD) are opening up their Olympic and Paralympic Games advertising inventory on…Jul 8Jul 8
Michael BurnsThe Rise of Multi-Agent Large Language Models (LLMs) in Programmatic CurationAs the digital advertising landscape evolves, the demand for more sophisticated tools to manage and optimize campaigns is greater than…Jun 29Jun 29
Michael BurnsLeveraging Custom Marketplace PMPs for U.S. Holiday Campaigns: A Strategic Guide by Mavern MediaWhat’s shaking everyone? Lots to cover in this new post so lets get to it!May 31May 31
Michael BurnsGoogle Delays Cutting Off Third-Party Cookies: What It Means and Why It MattersIntroduction to Google’s Latest DelayMay 6May 6
Michael BurnsThe Dawn of Digital Streaming: Revolutionizing TV ConsumptionWelcome to the transformative world of television consumption, where digital streaming platforms have dramatically reshaped how content is…Apr 23Apr 23
Michael BurnsRedefining Digital Advertising: The Rise of Contextual Over Behavioral TargetingIn the ever-evolving digital advertising landscape, the focus is shifting from traditional cookie-based targeting to more privacy-centric…Apr 11Apr 11
Michael BurnsEmbracing Change & The Future of Ads with Privacy SandboxDuring my time in the digital marketing arena, I’ve often viewed Google’s expansive ad business as somewhat of an imposing force over the…Apr 5Apr 5
Michael BurnsMastering CTV Advertising: Unlocking the Future of Targeted Marketing The Rise of CTV and Its…Recent trends indicate a significant shift from traditional linear television to CTV experiences. Research by Statista in 2023 highlighted…Mar 29Mar 29
Michael BurnsEmbracing the New Era of Data-Driven Marketing: Navigating The ChangeAs we stand on the threshold of 2024, the digital marketing sphere is on the cusp of a transformative era, where data’s role in shaping…Mar 15Mar 15
