Ted, great thoughts. Too much friction with apps. I believe that chat, either with a bot or a human, from the interface that the customer is already most comfortable will become the way we interact with companies, not just for buying/ordering but also for customer service.

I recently wrote my own article about Messaging as a Platform for applications — https://medium.com/centricient-blog/messaging-as-a-platform-bb5b1071cc7f#.4spclzrko

We should meet up sometime for a beer — I’ll buy from my phone!