The inequality of mental health

Maybe “MarketWorld” really isn’t the right way to solve the crisis in well-being & mental health.

Mike Nolet
Jan 22 · 4 min read


I’ve been following Anand Giridharadas for a while now, and pondering his writing about inequality and the “elite charade”. TLDR; Elites are very socially engaged, but only in ways that enables them to retain their power & influence.

The Economics of B2C Mental Health

After three years of development we find ourselves with an app that looks like it works. (Research study is in progress… should have the official results by end of Q1). People who use LiveBetter, get a meaningful boost to their wellbeing.

  • % of customers who converted to paid: 3.4%
  • Assuming12-months of membership, customer LTV: $0.85.

The Inequality of Mental Health

And this is where we get back to Anand.:

Ok, so what can we do?

Well, first off, LiveBetter is back to free!

Mike Nolet

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Musings on behavior change and technology