Generating Website Traffic Without Ads
Plenty of companies tend to put a lot of effort into advertising campaigns because they believe it’s one of the only ways they have to stand out from a crowded market, but that’s not always the case.
According to research, most website traffic is generated from the results that show up at the top of the search engine results pages, which means companies have access to all of that website traffic with the right strategies.
The most popular search engine in the world, Google, is in control of over 90% of the entirety of the search market.
That means if a company wants to generate more website traffic it should start investing in SEO strategies.
One of the best ways to do so is by creating a blog and high-quality and valuable contact for that blog.
By regularly sharing valuable content companies can improve their ranking on search engine results pages, and become a go-to resource of information for their target audiences.
They can also showcase their expertise by covering relevant topics, which can potentially increase their chances of generating positive media coverage too because journalists are frequently looking for professionals and experts to comment on the topics they’re covering in their articles.
According to studies, repeat customers tend to spend almost 70% more compared to new customers when making purchasing decisions.
A great way for companies to keep bringing back their past customers to continuously make purchases over a long period of time is by creating an email newsletter campaign.
That’s because if a company has repeat customers it means those customers have already established a trusting relationship with the business and they also know what the business has to offer to them.
For the email newsletter campaign, companies can provide these repeat customers with unique promo codes that will encourage those customers to return again in the future and make them feel like the offer they’re receiving is exclusive to them and not available to everyone.
To create a good email contact list companies should provide something to their customers in exchange for their email addresses. They can give website visitors a small discount when they sign up for the email newsletter, and make the email newsletter subscribers feel like they’re part of an exclusive group by promoting the latest products only through the email newsletter.
Companies can also share teasers about any upcoming email announcements on their social media channels to encourage even more people to sign up for the email newsletter.
About 70% of people tend to abandon a full cart due to different reasons.
Those reasons can be shipping costs that are too high, hidden fees that weren’t presented in the beginning, too many steps in the purchasing process, or even an overall poor buying experience.
That means when companies are trying to improve their website traffic and conversion rates, they should focus on the overall checkout process they’ve created.
Most people these days tend to have very high expectations for the digital checkout process, which means companies should always be upfront about their pricing, limit the number of clicks that customers need to make to finally convert, and share any fees associated with their purchases as early as possible.
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Virgo PR is a full-service digital marketing and digital PR agency that caters to clients in all industries. Paffmann has over a decade of experience in the public relations industry and has provided diverse media relations programs for brands and corporations across enterprise, software, eCommerce, technology, and consumer apps of all sizes. He has worked with clients including IBM, Genies, Glint, Rebel Ventures, AppAnnie, Owl Labs, car2go, Vkanesee, and more.