Mike ParsonsThe single mindset that makes Apple the most innovative company in the world.Apple has had a run of big product hits. iTunes, iPod, iPhone, iPad, etc. Beyond the world class design and thinking of Steve Jobs and…Aug 29, 2016Aug 29, 2016
Mike ParsonsThe Story Twitter Should Be TellingTwitter tells its story all wrong. They proclaim “Twitter is your window to the world.” But that’s a claim that Facebook and Google could…Aug 31, 2015Aug 31, 2015
Mike ParsonsEveryone’s a StorytellerI’ve been getting in a mess recently. Every time I write about storytelling, it leads me to ideas about advertising, content and marketing…Jul 8, 2015Jul 8, 2015