Are Your Students Buying What You’re Selling?


I’ve heard some teachers say that when you start a new school year, you shouldn’t smile until December.

What a pile of horse crap.

Imagine with me, if you will, that instead of students walking into your classroom at the beginning of the school year that it’s actually a group of new customers coming to check out your business.

They’ve heard about your business and are coming in because you have something they need. Some are excited, some are scared, some are nervous, and some are just waiting for the chance to complain about something. (I worked in retail for a long time and this pretty much describes every customer that ever came in my door)

Your new customers wait for you to tell them what your business is all about and decide whether or not they can trust you with their business.

They don’t know you.

They’ve never met you before.

They aren’t sure if they can trust you.

They’re really not sure if they’re going to like you.

And then, you begin your new business relationship by laying down a bunch of rules about how business is going to be conducted. You outline what will happen if your new customers don’t uphold their end of the business agreement.

You stand in front of them, grimacing and speaking like a tired, old wretch that would rather be anywhere than where you are in that moment.

You just lost every one of your new customers.

Instead of that horrible scenario, why don’t you start by greeting your new customers with a smile?

How about trying to build a relationship with them before you start shoving rules and mandates down their throats?

How about spending just a little bit of time getting to know them and what they expect to get from your business before you begin jamming information and sales pitches in their face like some slimy used car salesman?

You might try that.

Or, you might just keep business as usual and keep right on being miserable.

But we’re not talking about students in your classroom, are we?

We’re talking about customers that are buying what you’re selling.

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