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Mike Jeffs
Mike Jeffs

129 Followers

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Oct 16, 2019

Real Time Tracking — IoT for Transportation and Logistics

The Internet of Things (IoT) is becoming prevalent within many different industries, and a new area of growth is being seen, especially in transportation. According to the IDC, the transportation industry has now become the second-largest segment investing in IoT with an approximate spend of $78 billion since 2016. One…

Self Driving Cars

4 min read

Real Time Tracking — IoT for Transportation and Logistics
Real Time Tracking — IoT for Transportation and Logistics
Self Driving Cars

4 min read


Oct 4, 2019

How retail can evolve through IOT & industry 4.0

Organisations have a significant opportunity to leverage new technology to save on the bottom line. Whether its increasing efficiency, reducing waste or maximising yield. Technology facilitates that by simplifying the route to intelligent assets, or as I would describe to my relatives – giving machines and buildings a heartbeat. The…

3 min read

How retail can evolve through IOT & industry 4.0
How retail can evolve through IOT & industry 4.0

3 min read


Aug 1, 2019

RegTech: Tools, tactics and technology for tomorrow

When I was asked by Halston Marketing to speak at Regtech Talks, it was a no brainer. I’m a huge fan of tech, although I wouldn’t describe myself as a techie at all. What I am interested in is the outcome, the customer experience, specifically making things better: How can…

Fintech

5 min read

RegTech: Tools, tactics and technology for tomorrow — Hark.
RegTech: Tools, tactics and technology for tomorrow — Hark.
Fintech

5 min read


Jun 5, 2019

IoT and sustainability awareness

Last month we attended Founders — Sustainability, hosted by Leeds Digital Drinks at the lovely Kirkstall Forge. The special event formed part of EU Sustainability Week and was an opportunity for Hark to sit down with other UK entrepreneurs, who are growing businesses with a positive impact on our ecosystem…

Internet Of Things

5 min read

IoT and sustainability awareness
IoT and sustainability awareness
Internet Of Things

5 min read


Jan 16, 2019

B2B Marketing statistics and trends 2019

B2B is bigger than B2C According to Mintel. That astounds me. This year, I joined a B2B Marketing Agency. I was asked if I thought I’d struggle transitioning from working on mainly B2C clients to working on a mainly B2B clients. Here’s my answer? Honestly, it’s a change. But I have been working with B2B…

Marketing

4 min read

B2B Marketing statistics and trends 2019
B2B Marketing statistics and trends 2019
Marketing

4 min read


Jan 4, 2019

OKR: Objectives and Key Results

What is OKR? OKR refers to Objectives and Key Results. OKR is a system used by big tech companies for goal setting. OKR is a straightforward way of measuring goals for a business, company, team and individual and importantly, aligning those stakeholders goals together, meaning all staff are working in one direction. OKR…

Okr

2 min read

OKR: Objectives and Key Results
OKR: Objectives and Key Results
Okr

2 min read


Aug 31, 2018

How do the challenger banks compare in search?

In early 2018, it was reported that Harrods Bank would disappear and be fully rolled into Tandem. Tandem is one of many challenger banks that I’ve been monitoring over the last 3+ years, in fact I drafted the first version of this post a little less than 18 months ago…

Banking

5 min read

How do the challenger banks compare in search?
How do the challenger banks compare in search?
Banking

5 min read


Jan 30, 2018

Local search statistics — show me stats nearby

This time last year we wrote two posts about voice search — I compiled a list of statistics on voice search and Steve put down his thoughts on what search will look like in 2020 if 50% of queries were voice. I updated my post throughout the year (with good…

Retail

6 min read

Local search statistics — show me stats nearby
Local search statistics — show me stats nearby
Retail

6 min read


Jan 6, 2017

Voice Search — Growth statistics & how trends in voice search affect SEO

I’m not going to pretend this post is anything more than a list of statistics. Statistics on voice search that you can read and refer to in order to understand how optimising sites for users will change in 2017 as usage of voice search increase. 2017 sees the launch of…

Artificial Intelligence

4 min read

Artificial Intelligence

4 min read


Oct 25, 2016

Is the most common challenge in search agility?

TL;DR You need to look at the smaller quicker fixes to win in search, then look at them again and improve them further. TL;DR Your biggest competitor doesn’t have it all figured out. Getting stuff done Earlier this year I attended the Digital Marketing Summit at the Emirates, London. We ran a few…

Marketing

4 min read

Is the most common challenge in search agility?
Is the most common challenge in search agility?
Marketing

4 min read

Mike Jeffs

Mike Jeffs

129 Followers

Chief Commercial Officer at Hark. Interested in IoT, Marketing, Strategy and Customer Experience. www.mikejeffs.com,

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