Michael SolomonA Leg, A Wing, and a Baby: Personal Branding Goes CorporateNaming rights promotions are part of a broader strategy of identity marketing, where consumers alter some aspects of their selves to…Sep 4, 2018Sep 4, 2018
Michael SolomonWill AI Tell Us What To Buy?Society-at-large will have to grapple with new rules as smart tech becomes more commonplace. But what about retailers and marketers?Aug 29, 2018Aug 29, 2018
Michael SolomonThe Hive Mind: Today’s Social Shopper Buys By CommitteeA constant barrage of information creates an always-on shopper who no longer distinguishes between consuming and non-consuming states of…Aug 23, 2018Aug 23, 2018
Michael SolomonWhy Buy When You Can Rent?We’re witnessing a diminished interest in owning “stuff.” This shift is very significant for our culture. One in ten online shoppers rented…Aug 23, 2018Aug 23, 2018
Michael SolomonSelling in the Age of KardashianMany Millennial salespeople would much rather text than call a prospect. It’s tempting to push back against Millennials’ reliance on…Aug 7, 2018Aug 7, 2018
Michael SolomoncThe Body MachineToday, we don’t just put things on; we put things in. Permanent tattoos, breast, lip, buttock and cheek implants, artificial hips, knees…Aug 6, 2018Aug 6, 2018
Michael SolomonFashion Psychology and “Real Men”Models of behavior for men are very much in flux now, especially as a tidal wave of sexual harassment scandals sinks the careers of…Aug 2, 2018Aug 2, 2018
Michael SolomonDo Consumers Hate Your Ads?Sure, a freemium often delivers additional functionality for a fee compared to what the free version does. But for many the real attraction…Aug 1, 2018Aug 1, 2018
Michael SolomonUse The IKEA Effect To Ramp Up Shopper EngagementTo read more, please visit my Forbes column:Jul 17, 2018Jul 17, 2018
Michael SolomonThe King Is Dead: When The Customer Is (No Longer) Always RightJun 29, 2018Jun 29, 2018
