A Leg, A Wing, and a Baby: Personal Branding Goes Corporate

Michael Solomon
Sep 4, 2018 · 1 min read

Naming rights promotions are part of a broader strategy of identity marketing, where consumers alter some aspects of their selves to advertise for a branded product. Identity marketing is in turn one subset of the even broader phenomenon of hyperreality; the process of making real what is initially simulation or “hype.” Advertisers invent mythical characters, events and places, and then mix them in with our “reality” so these artificial associations between product symbols and the real world take on lives of their own. Think of it as “fake news” for the Madison Avenue set.

To read more, please visit my Forbes column.

https://www.forbes.com/sites/michaelrsolomon/2018/09/04/kfc-plays-chicken-with-our-identities-the-next-step-in-personal-branding/#5c590e9721cc

Michael Solomon

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Michael Solomon is a student of consumer behavior and why we buy

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