Mike SweetingBranding that makes senseUsing the five senses to immerse your audience.Aug 2, 2023Aug 2, 2023
Mike SweetingAct your brands ageIf a brand is personified to be just like a person, what does the life cycle look like?Mar 16, 20231Mar 16, 20231
Mike SweetingThe art of brand storytelling with character.Like fictional characters, a brand motivation excites us — their reason for the adventure. Without it, would the story be worth reading?Mar 7, 20233Mar 7, 20233
Mike SweetingThe art of storytelling for your brandHow does, or even how can, a brand story fit into a traditionally storytelling framework?Jun 4, 2020Jun 4, 2020