PinnedMike SweetingThe art of brand storytelling with character.Like fictional characters, a brand motivation excites us — their reason for the adventure. Without it, would the story be worth reading?Mar 7, 20233Mar 7, 20233
PinnedMike SweetingBranding that makes senseUsing the five senses to immerse your audience.Aug 2, 2023Aug 2, 2023
Mike SweetingHow to spark growth with brand.The 3 main concepts in brand design that, have the ability to transform a business.Aug 23Aug 23
Mike SweetingThe 5 ways brand design sparks growth.How harnessing brand design as a strategic tool can spark business growth.Aug 21Aug 21
Mike SweetingAct your brands ageIf a brand is personified to be just like a person, what does the life cycle look like?Mar 16, 20231Mar 16, 20231
Mike SweetingThe art of storytelling for your brandHow does, or even how can, a brand story fit into a traditionally storytelling framework?Jun 4, 2020Jun 4, 2020