It Has Been Twenty Years Since Fabio Killed A Goose With His Face On A Roller Coaster

It might be the most internet-ready thing to happen before the internet became the internet

Mike Toole
4 min readMar 29, 2019

Somehow, the Red Wedding of roller coaster rides is reduced to one simple sentence on Fabio’s Wikipedia page.

Maybe it’s the fact that this happened in a pre-YouTube/Twitter era, so it wasn’t immediately meme’d to death. It probably made your local news; maybe it was the last story of the night after sports and weather. It definitely made the rounds on Leno and The Daily Show. But Fabio showing up to promote a new roller coaster, then getting hit in the face by a goose is the funniest thing that has ever happened.

(I realize this was not funny for the goose. RIP goose.)

“I Can’t Believe It’s Not Bloodier” Photo: Steve Earley | The Virginian-Pilot

Think about everything that went into this. This happened in Virginia, not California, where I assume the spokesperson for I Can’t Believe It’s Not Butter lived at the time. So he had to be flown there, picked up at the airport, and presumably spend the night at the Williamsburg Embassy Suites, all so he could get hit in the face by a bird the next day.

The roller coaster is called Apollo’s Chariot, so it has some sort of Greek god theme, and Fabio has a lot of hair and muscles, so he…

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