Marketing guy, entrepreneur, lyrical gangsta. Actifio CMO, thoughts are my own. http://about.me/miketrap
Yes yes yes. This is a trainwreck. They took a bold, literate design, and threw it away for this indistinct trifle.
For my birthday I did something nice for myself. I spent 15 minutes sorting through all the notifications on my phone and tablet that interrupt my life with things that — while sometimes interesting — aren’t really important.
The octopus is whatever it needs to be to win: invisible or ominous, strong or liquid, ugly or beautiful. It is smarter than its…
Amen. And it’s not just hardware. Service brands like Westin do the same thing, and any startup brand can with the right approach.