Michael Troiano

Marketing guy, entrepreneur, lyrical gangsta. Actifio CMO, thoughts are my own. http://about.me/miketrap


Amen. And it’s not just hardware. Service brands like Westin do the same thing, and any startup brand can with the right approach.


The Essence of Branding

How to build a powerful customer experience around a single, simple idea.


The conversation about branding is usually heavy on…


A sexual abuse scandal is rocking a small town in Maine, and a Boston entrepreneur is at the center of it.

What do you do when you’re abused by the people who are…


Creating A Teenage Mobile Phone Contract

Your kid wants a phone, you want to stay in control. Here’s what to do.


The State of Enterprise Technology

A fireside chat with startup investor and Fortune 50 Board Member Gary Reiner, the former CIO of GE.


Hardest thing in business, to change the behavior of large numbers of people. It seems also the most valuable.

In response to Commander’s Intent

I had not read that. But just added it to my list. Thanks!


A thing is worth what someone is willing to pay for it. No more, and no less.

Great marketing makes people want to pay more for a thing… Not by deceiving the people (as is thought by the incurably cynical,) but by adding value to the thing.


This Ellen Pao / Kleiner Perkins thing is a mess. Not sure what good will come of it.

Offices are turning into minefields these days, in ways that impact everyone negatively. The issue underneath it all, in my opinion, is whether women will adopt more traditionally male attributes in the workplace, or whether workplaces will embrace more traditionally female ones. I think the latter would probably be more productive in the long run, but we all know culture eats strategy for breakfast.


Now in the process of uploading all of my songs in iTunes into Google Music. Easy to do, just set it up and Chrome and set the upload to happen automatically. Google will hold up to 50,000 songs now, making them easily available on Android. Free.

We don’t know why I’m doing this. They’re all on Spotify. But you never know. Right?