Michael Troiano

Marketing guy, entrepreneur, lyrical gangsta. Actifio CMO, thoughts are my own. http://about.me/miketrap

In response to Commander’s Intent

I had not read that. But just added it to my list. Thanks!


A thing is worth what someone is willing to pay for it. No more, and no less.

Great marketing makes people want to pay more for a thing… Not by deceiving the people (as is thought by the incurably cynical,) but by adding value to the thing.


This Ellen Pao / Kleiner Perkins thing is a mess. Not sure what good will come of it.

Offices are turning into minefields these days, in ways that impact everyone negatively. The issue underneath it all, in my opinion, is whether women will adopt more traditionally male attributes in the workplace, or whether workplaces will embrace more traditionally female ones. I think the latter would probably be more productive in the long run, but we all know culture eats strategy for breakfast.


Now in the process of uploading all of my songs in iTunes into Google Music. Easy to do, just set it up and Chrome and set the upload to happen automatically. Google will hold up to 50,000 songs now, making them easily available on Android. Free.

We don’t know why I’m doing this. They’re all on Spotify. But you never know. Right?


Just finished.

Dense but ultimately convincing analysis of the historical trends, economic drivers, policy-based causes, and social consequences of wealth inequality. Insights on how to fix the…


Knowing When To Say When

Shutting down a startup is traumatizing. Hanging on too long is worse.


It’s hard to will a business into being. Anyone who doesn’t…


Which do you want… Success? Or Happiness?

It’s a choice that will change your life.


Picture 2 circles drawn on the table. One says “Success.” The other says…


How To Make An Ad

Professionals don’t work from the pun, back. Pros — like my friend here — have a distinct advantage over hacks and amateurs…


How To Get Jedi Mind Control

Want to be more effective? Bend others to your will? Here are the 3 human qualities that will do it for you.


How To Sell

Nothing happens in business until someone buys something from someone. Here’s how to make something happen.