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How To Beat Trump

A political campaign is a competition of narratives, and you need a better story than the other guy to win.

As the 2020 Presidential campaign gets underway in earnest in Iowa, national polls show Trump losing to all of the Democratic front runners, in some cases by a comfortable margin of 13 points.

Trump understood that if you want to change what someone does, you need to change what they feel, and not just what they think.

Trump mines the fear and anxiety millions of Americans feel as the country they love seems poised to leave them behind. To them, the fealty of coastal elites to some abstract global order has destroyed their communities and their prospects, leaving behind epidemic levels of unemployment, poor health, and addiction. They blame free trade agreements and authentically historic levels of immigration as the culprits in the unfolding tragedy of their daily lives, along with a political class of social justice warriors focused on jumping every black, brown, yellow, Jewish, Buddhist, Mexican, gay, lesbian, transexual into the line ahead of them. These people — whose parents and children fought and died in America’s wars for an American dream that now seems hopelessly out of reach — feel the contempt of blue state hypocrites toward their values and their religion in a daily drip, through the liberal media they also blame for leading them astray.

What the Democrats need to win is a candidate who can formulate, road-harden, and authentically deliver a simple, dramatic story that re-frames the negative emotions we’re all feeling into a passionate narrative that points the way toward a brighter tomorrow.

Where are we as a country, right now? Don’t tell me things are great, and that Trump is the problem. The plain truth is they aren’t, and he isn’t. So why are we here? How did we get here? Who is to blame? And what is the way forward, in the face of forces already spinning so far beyond our control that the whole world sometimes feels like the upside-down.

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Just make sure it fits on a hat.

Written by

Venture storyteller, wartime consiglieri, lyrical gangsta. Partner, G20 Ventures, thoughts here are my own. http://about.me/miketrap

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