A wonderful hotel experience
Jason Fried

It’s all about the little things, the sense that someone just cared enough to anticipate what you’d want, that they cared enough about you.

This is what brand-building is all about today, some thoughts on a similar experience at Westin a while back… https://medium.com/@miketrap/the-essence-of-branding-253eb67452f?source=linkShare-513fd8c6c48e-1460314419