Thanks, Paisano! Looks like good things are happening for you, love to get together and catch up sometime. Let me know next time you’re in Copley.
Useful perspective. Coming from the agency world, I try to treat my portfolio co’s as I would my agency clients. Your job is to give them the benefit of your best thinking and support, while respecting what at the end of the day is their call.
Says easy, does hard.
Thanks, Thad. no magic to it really… Just start by focusing on the key thought… what is the one idea you want the reader to take away? Be sure and state that, as clearly and explicitly as possible, early in the piece.
Next think about the supporting claims / evidence for that thought, the sequence of ideas or argument that…