What Type Of Blog Are You Writing?

I’ve been struggling to get back into the groove of writing, and I realized it was because I had the bar set too high. When I read other blogs on Medium, they were so amazing and had over 1,000 green hearts.

My fear was publishing something sub-par and lame. This paralysis by analysis was the source of my writers block.

I realize now that ideas are still worth publishing even if they have no path to fame. Write for one person and know in which category you’re writing. Choosing a category is helpful to organize your thoughts and makes it easier for readers to determine what they are reading.

Like personality types, blogs have distinct classification criteria —

The Clarifier — This seeks to say the same message that has been said before, but does it in a more clever and simpler form. In other words, it distills a complex topic into something more simple.

The New Perspective — Here we take a common subject and offer an alternative way of looking at it. Usually this is purely intellectual, but still often helpful. For instance, analyzing the underlying narrative of a Quentin Tarantino film, or understanding how to recognize categories of blog posts, like this one.

The Vent — This is just as it sounds. Also known as ‘The Rant’. It is 100% emotionally inspired, usually conceived, written and published in less than 10 minutes.

Classic Run-on — Here is someone who is passionate and probably an expert about some topic and feels an urge to tell the reader every possible detail. This writer struggles to distill the important details from the minutiae and publishes without an editor.

The Picture Book — We all have seen the post that has 17 images, most of which have nothing to do with the topic of discussion, but they look amazing! Pictures of Earth, space, mountains, and fist pumping are all signs you’re being lured into an article that has very little to say.

The Complete Analysis Report — I personally get excited when I see one of these. It usually contains so much data you feel like you’d need a Ph.D. to understand what’s going on. Written by a silicon valley tech engineer, or VC analyst, and probably an INTJ.

The Duplicate — The same story you’ve heard ten times in ten different ways. It is usually the result of a coincidence or just blissful plagiarism. They typically have titles such as “How to pursue your passion”, “How to run your business”, or “How to make more money in less time”. This is the tactic of pop culture magazine titles.

So before you sit down to transform your ideas into letters on a screen, think about the category of article you’d like to deliver. It will help you publish.