Medium’s New Logo: A Review
Luke Trayser
48K172

I suspect the reactions will go the way they always do for redesigns.

Phase one: It’s new, and everyone hates it.

Phase two: People get used to it and the complaining dies down

Phase three: Years from now, you’ll change it again and all the people who hated it will demand to know why you’re getting rid of that beautiful old logo.

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