“Banner blindness.” Great term! I’ve been saying for years, I just don’t see ads any more. If I do see them, it’s with a moment of annoyance. If I do click on them, it’s an accident.
I’m currently training my eye to skip over ads embedded in the feeds of Facebook, Twitter, Pinterest, and news articles.
On a video ad (YouTube or embedded in a news story) I look first at how long before I can skip the ad; if it’s more than a few seconds I click away from that video. There are some video ads you cannot turn off or find how long they will run. This infuriates me; I click the red button leaving that site, very likely never to return.