The Green Smoothie Problem: Why Others Don’t Buy Your Ideas
Jay Acunzo

“I can’t give you much, but if you’d like to try it, here’s a taste.” Show them the whole glass, but give them a shot glass containing a small amount. Thus you:

  • Give them an easy, low-risk entree.
  • Make it sound rare, of limited availability.

“This isn’t for everybody. It may be better for Margie or George.” Reach as if to take the glass away from them. This says:

  • Act now or lose out.
One clap, two clap, three clap, forty?

By clapping more or less, you can signal to us which stories really stand out.