You say two things that seem to conflict. 1) Apple overserves. By this I presume you mean that there are way more features than anybody can use. Certainly true for me. 2) Apple is no longer the best in all these features.
But if I’m already getting much more than I can use from Apple devices and services, then the possibility that it is falling behind other brands matters little to me.
What keeps me with Apple is familiarity, and the fact that all my devices work well and work well together. I have no impetus to switch to Android or anything else. What the hell would I do with a Samsung phone?
The possible bad news for Apple is that I’m still happy with my 5-year old MacBook Air and iPhone 6S, both of which work just fine. I’ve gone from being a regular upgrader to a laggard. It’s not for lack of money: I can afford whatever I want. When new models come out with features I would value, I will buy them.
However, Apple still has my credit card and extracts a few dollars a month for iCloud, music, and other services.
