Here’s Why You Should Forget About Your Weaknesses
David Cancel
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Great episode, David Cancel and Dave Gerhardt!

This point of view certainly makes sense. It’s frickin hard to learn or get better at something that you’re not good at. And because it’s hard, you’ll also get frustrated when you make slow progress.

So maybe that time would be better spent on focusing on your strengths so you can turn them into superpowers, and delegating the stuff you’re not good at.

As a non-technical startup founder, it would be faster for me to recruit a technical co-founder or a contractor to help build the app. So instead of learning how to code, I could focus on customer development, marketing, and sales, all stuff that I’m much better at doing.

But! There’s always a but. I do think there are situations where spending time on your weaknesses makes a lot of sense.

  1. High-leverage activities

The first is if that weakness is a high-leverage activity that will have a substantial benefit if it’s improved.

David, in your example, being good at responding to email is a positive trait to have. But is it a high-leverage activity? Is it worth spending a decade trying to figure out how to get better at it? You can easily hire someone to help you respond to emails and be more organized.

On the other hand, for my situation, coding is a high-leverage activity that would benefit me greatly to know how to do.

Software developers are tough to recruit, but I was able to snag one on a contracting basis to help build WinOptix. Things are going great, but what if he decides to leave? I’d be shit out of luck.

And if we continue to work together, understanding how to code will allow me to 1) better estimate how long it will take him and others to build features of the product, and 2) contribute to the development of the product myself (eventually).

If your weakness is a high-leverage activity, it might make sense to put in the time to improve it.

2. If you don’t really like your strengths, enjoy working on your weakness, or both

Let’s say I’m strong at marketing. But one day I just get sick of writing blog posts, promoting them, running paid ads, and all of the other tasks that marketing entails. What should I do then?

The first thing I should do is assess my career. But what next? Should I continue working on my marketing skills, even though it kills me inside?

And let’s say I’m weak at programming (I am), but I looooooooove it (I don’t. It’s aight, but I don’t know enough to love it yet). Should I not try to improve my coding skills, just because I’m not really good at it?

Or what if both were happening at the same time?

Focusing on my strengths certainly wouldn’t make me any happier or necessarily better at my job.

So while I definitely agree with David’s point, there are certain situations where shoring up your weaknesses might make sense. I think the decision will be unique to each individual’s situation.

Thoughts?