I love unsubscribing from emails
I’ve done a bunch of email marketing in the past and still do, and I believe it’s one of the most effective marketing channels.
But I’ve been on an unsubscribing binge and it feels awesome.
Sorry, fellow marketers.
I receive about 150–200 emails per day, and I’d guess that 25% of them are some sort of email newsletter or social network notification.
I used to glance at these emails and if I didn’t see anything interesting, I’d archive them.
Lately, I’ve skipped the glancing step.
Now, I’m unsubscribing from these emails.
I believe being part of communities is a great thing, which is why I am part of many of them.
A bunch of valuable newsletters and notifications made the cut, but it feels good knowing my inbox won’t be as clogged and some of the cognitive load is lightened.
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