I love unsubscribing from emails

I’ve done a bunch of email marketing in the past and still do, and I believe it’s one of the most effective marketing channels.

But I’ve been on an unsubscribing binge and it feels awesome.

Sorry, fellow marketers.

I receive about 150–200 emails per day, and I’d guess that 25% of them are some sort of email newsletter or social network notification.

I used to glance at these emails and if I didn’t see anything interesting, I’d archive them.

Lately, I’ve skipped the glancing step.

Now, I’m unsubscribing from these emails.

I believe being part of communities is a great thing, which is why I am part of many of them.

But…so…many…notifications…

A bunch of valuable newsletters and notifications made the cut, but it feels good knowing my inbox won’t be as clogged and some of the cognitive load is lightened.

How do you manage all of your email newsletters and notifications? Write your thoughts in the comments, tweet at me @mikewchan, or email me at mike@mikewchan.com.

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