Buyer personas are an integral part of any inbound marketing strategy. They help you understand your audience so you can create spot-on messaging that effectively speaks to their interests, motives, goals, and pain points. …

Ever wonder what it’s like working with SmartBug Media? I’ll give you a hint: We’re passionate about Intelligent Inbound™ marketing. We love working (and winning) for our clients. Frankly, we’re pretty good at it, too. …

In today’s digital world, there is no shortage of information or opinion being shared online. …

In today’s tech savvy world, your website is the vehicle that drives the success of your business. A site that’s optimized for your target audience can bring you highly qualified leads, while a site that ignores your audience can drive them away. So what direction is your website driving your…

This was originally posted in May 2017, and has been reviewed, revised, and updated in March 2019. If you are an inbound marketer in the B2B space, you understand how much time and energy goes into planning and executing your marketing campaigns. …

As I’m sure you know by now, the software-as-a-service (SaaS) industry is experiencing unprecedented growth. According to Gartner, Inc., the SaaS market is projected to grow 16.5 percent in 2016 to a total of $204 billion, up from $175 billion in 2015. While that much industry growth also means more…

Are your landing pages performing at their absolute best? When it comes to inbound marketing and growth-driven design, there is almost always room for improvement. And with only a few seconds to grab a visitor’s attention on a landing page, even the most basic design crimes could be resulting in…

Choosing a marketing agency to partner with is a lot like … well, you’ve heard the analogies. It’s a lot like dating, marriage, buying a car, finding a needle in a haystack. …

Website usability and positive user experience (UX) are essential to the success of any inbound marketing strategy. But wait, aren’t usability and UX the same thing? Not quite. If you’re unsure about the differences between website usability and user experience, here’s an analogy: Consider your ideal car, truck or SUV…