Mike JacobsThe next generation of retargeting is here. And it matters.That users visited your site and bought (or didn’t buy) — that was a revelation a decade back, when little of any real activity was…May 17, 2016May 17, 2016
Mike JacobsDoes Social Really Drive Sales?So, web users are now telling us that social is the most effective marketing channel. Sounds great… except that their dollars say the…Dec 4, 2015Dec 4, 2015
Mike JacobsYahoo! finally goes (back) to GoogleNearly two decades ago, Yahoo! — the company built on search — made a decision that helped to spell its end in search. It selected Google…Nov 1, 2015Nov 1, 2015
Mike JacobsAd tech: Hype vs. RealityAd tech has been front and center at Cannes. This is great for visibility for the space, and certainly great for the Next Big Things in ad…Jun 30, 2015Jun 30, 2015