How to design words
John Saito

Enjoyed this article. It says, match the tool to the function.

It is right.

It also says, don’t expect a dumbed down, semi-literate audience with limited attention span to read much, if at all.

Between the lines, it a sad indictment on our society.

Why don’t we just use txt for all we write?

Hemingway, a few others, and many poets demonstrated that a few well chosen words can evoke more than many.

Advertisers often do it very well.

It is sad, but true.

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