Enjoyed this article. It says, match the tool to the function.
It is right.
It also says, don’t expect a dumbed down, semi-literate audience with limited attention span to read much, if at all.
Between the lines, it a sad indictment on our society.
Why don’t we just use txt for all we write?
Hemingway, a few others, and many poets demonstrated that a few well chosen words can evoke more than many.
Advertisers often do it very well.
It is sad, but true.