The Role of A.I. in Marketing Is Scaled RelevanceOftentimes, discussions around Artificial Intelligence (A.I.) tend to revolve around its potential for creation, productivity, and…Feb 7, 2024Feb 7, 2024
Published inILLUMINATIONThe Leadership The World Needs NowPhoto by Natalie Pedigo on UnsplashJan 17, 2024Jan 17, 2024
How Social Media Became the Ultimate Relevance MachineIn the ever-evolving social landscape, the journey from networking to the era of interest graph-based social media has been nothing short…Oct 28, 2023Oct 28, 2023
TikTok Is Becoming A Super App That Defines Internet Experience.Whether TikTok is the number one platform where you are now, we all have to admit that the platform shook the media industry. Almost all…May 27, 20231May 27, 20231
Published inBetter MarketingSocial Platforms Are At The Mercy Of Creators Now. Here’s Why.Platforms are now shaped by the Creators. Power to the Creators over Platforms or Brands now.Apr 29, 2023Apr 29, 2023
Spotify Is Transforming the Music Industry, Once Again.Or is it not? As musician-to-fans’ relationship grows to become more direct, can Spotify become the hub for music fandom?Mar 11, 2023Mar 11, 2023
Why You Can’t Ignore LinkedIn As A Content PlatformIt’s time to focus on LinkedIn to grow audiences.Feb 25, 20231Feb 25, 20231
A Modern Interpretation Of Korean Iconic Decorative CraftArijian, a creative studio in Korea that uses the mother-of-pearl art for modern furnitures.Feb 18, 2023Feb 18, 2023
Starbucks Odyssey: Will Web3 Help To Expand Its Brand Ecosystem?Starbucks is revolutionizing its loyalty program by introducing a new Web3 extension that allows customers to earn digital collectibles.Feb 11, 2023Feb 11, 2023
Published inBetter MarketingMusic as a Marketing Tool: How Brands Like Starbucks and W Hotel Use Playlists to Build ExperiencesExplore the ways in which brands are using music playlists on Spotify to enhance their brand experiences.Feb 4, 20233Feb 4, 20233