Thank you very much for your comments, and also I appreciate very much the support in spreading the word. What you mention about the ad execs, can I ask that next time when that happens, you would let us know at botlab.io. We take this kind of thing very seriously, and will investigate all such claims of blatant expedience, and push it through our channels to key influencers on the advertiser side. When Pixalate was behaving dishonestly, we spent at least a man-month just to create awareness about it through back channels. It all started from one guy telling us that something was wrong. Even though the story was not corrected by the media, the “right” people know what happened there.

For us, one of the big concerns is the case you highlight, where they show the door because you are speaking honestly. If they are middle management, we will contact their CEO first (and we have direct personal connection with most of the big guys) and if there is no remedy, we contact their biggest customers at the global media director level. Because we can’t contact all their clients, when needed, we also directly disucss with the national advertiser associations in the markets most relevant to the vendor in question.

In any case, we investigate, like we did with Pixalate, and then propagate. It is the first time in history where there is an organisation focused on calling out the corruption of adtech companies. Not just any organization, but one made of what others argue as the world’s foremost “experts” and “visionaries” in advertising technology.

Era of expedience is over in internet advertising. A lot of people just don’t know it yet.