Miku KremserHow Does Conjoint Analysis Actually Work? Part 2.The Experimental Design, Prohibitions and the None AlternativeOct 27, 2023Oct 27, 2023
Miku KremserHow Does Conjoint Analysis Actually Work?Conjoint Analysis is one of the most powerful research techniques when it comes to pricing analytics, particularly optimizing price points…Oct 20, 2023Oct 20, 2023
Miku KremserThe Van Westendorp PSM is an appropriate and widely used methodology in pricing researchFew people are aware of the Newton Miller Smith extension that provides further pricing insights and alleviate some of the limitations.Oct 13, 2023Oct 13, 2023