…t itself (it only can get better) and people who work on it, read this as the client and your team. There’s nothing worse than seeing faces of frustration because you’re just following what’s expected. Nothing good comes from accepting the situation and accepting predefined goals.
Do you think Snapchat would have ever made it through a traditional UX testing lab? Hell no. Snapchat from a user’s perspective is absurd. But, people will figure shit out if they think it’s cool. If they believe it provides value…and i guess you could make the argument that Snapchat, to some, adds some semblance of value.