PATRON. The protagonist of the integration between Influencers and brand’s marketing campaigns

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INTRODUCTION

The fact that social networks allow us to communicate and to know with many Social Networking Services (SNC) users almost entirely through smart mobile devices and computers, produces an important impact on our society and in everyday life.

In this digital networks there are people who lead the trend the public opinion about many topics, they are called “influencers”. Influencers are people who are involved in major social networks like Facebook, Instagram, Youtube, and others, leading the trends on popular topics.

An exchange economy system is being developed that could work similar to Airbnb, buying influential positions, the PATRON Platform allows social media influencers to transmit live videos simultaneously to more than 10 different platforms (Youtube Live, Facebook Live, Instagram Live, and many others). This system will give users a regular way to increase content discovery and influencers will grow their audience.

The influencers can be hired by sponsors (companies) and use their potential reach to advertise sponsor’s products. The massification of the Internet has allowed an ever-growing number of influencers who have a huge followers base, transmit credibility, have great communication skills, high level of engagement.

WHAT IS PATRON?

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PATRON is a Japanese platform developed with Blockchain technology. It has its headquarters in Japan, and has assumed a stellar role in the integration of current trends associated with cryptocurrency and social networks. PATRON will unite scattered influencers and will create a marketplace for the Influencers Sharing Economy.

PAT is a standard and common open source cryptocurrency used in the PATRON ecosystem, it is implemented in the Ethereum Blockchain.

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PATRON comes to support the market of influential people. It’s an exchange of influencers economy under the P2P Platforms model of Airbnb.

PATRON is the medium for sharing information about the economy on the Internet and smart mobile devices.

As part of this new platform, they have introduced their own encryption token, PAT, which will be used to pay for sponsorships. With this new platform, PATRON seeks to create an exchange economy for influential people who can take advantage of it globally.

Extravaganza, the administrative company of PATRON, serves as support for several ICO projects since August 2017

FUNCTION OF PATRON:

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* Implementation of a platform to promote the shared economy of C2C / SNS media.

* M & A: Sale and obtaining of influencers.

* Monthly subscription / influencers exchange (Exclusive Ambassador Agreement)

* SNS All Live -Powered by Switchboard- SNS Media Sharing economy “PATRON” and simultaneous live distribution service (associated with SWITCHBOARD LIVE)

* ICO system crowdfunding system / Crowdfunding 2.0 (ICOs) specialized for influential people.

PHILOSOPHY

PATRON’s core objective is to create the next-generation services for influential people and provide a platform to influential people, both world-famous and local.

PATRON aspires to become the company that makes the intermediation of agents unnecessary and provides a new medium for the market of influence. The company intends to use the money from its ICO to hire the necessary developers to build the application and the protocols that will be used in its platform

In the last four years, we have carried out marketing strategies with influential people and social networks. Since it is the strength of the start-up and information technology (IT) that “few enthusiastic employees can create businesses on a scale of tens of billions” in a few years, we will make the most of our skill and passion to struggle.

MARKET / VISION

By decentralizing the work that advertising companies once did, PATRON will facilitate sending messages and creating a world in which users connect with each other for a common good.

PATRON aims to create a complete ecosystem in which the Influencers and SNS users from all over the world can publish, discover and reserve information about the economy of social networks on the Internet.

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PATRON BUSINESS MODEL

The key to expanding the exchange economy platform is how to ensure trust and credibility in P2P Transactions (Peer to Peer). In PATRON , “the precedent is a verified hypothesis, 90% take the initiative to learn, we will do things to leave the windows in the market with 10% of novelty “…

The platform was built referring to the market system provided by Airbnb as a model in development “10% novelty and 90% success stories.”

Using blockchain technology, a new contract mechanism will be created between individuals who participate in the exchange economy in the PATRON Platform

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MANAGEMENT PLAN

WHY PATRON IS NECESSARY?

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The main reason is the influencers of social networks (SNS) around the world, who can publish, discover, reserve or sell influence data in the reliable platform of PATRON both on the web and on the mobile interfaces. PATRON is a one stop shop for brands focused on influential people in social networks.

This platform will boost the shared economy of C2C / SNS media selling and acquiring influencers.

In summary, PATRON will not be the only marketing platform, it woill rather create a place where all the marketing platforms will co-exist and benefit from each other.

WHO ARE THE INFLUENCERS?

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We are in the influence age. The pioneer of influence “ex-tribe of neo hills” will be teaching his commercial knowledge and marketing methods in social media.

Since the internet became widespread and human relationships were to be communicated in social media, “people” were also in the era of being established as a medium. People with influence to encourage users to buy and to follow new trends are called influencers.

The alternative is not only social media but the transmission of information as a center, you can perform effective marketing.

People who is influential becomes a communication medium that is almost equivalent to a traditional mainstream media, or even a medium that has more influence than the later. Influencers are not just celebrities, even an unnamed individual can become influential.

The way to be an influencer is also one of the means of realization of your dreams. If you know how to work in social media correctly and how to communicate your intentions, you will find a fan who will support your dream.

HOW DO WE SOLVE CURRENT CHALLENGES IN INFLUENCERS MARKETING?

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PATRON has three methods to solve current problems:

1. Accessibility capacity: Social Networks for All. Make the actions less complex, provide correct data, and privacy.

2. Power of Commitment: It is a fact that people spend almost all their time surfing the Internet and above all interacting in different social networks. The goal is not only economic, influencers strive to create a connection and to promote an emotional bond that encourages users to interact in networks without oak trees.

3. Confidence on users: Social networks have great potential for interaction with users, who in turn can be customers. That is why this capacity for interaction leads to opinions and comments from users that will revert to the trust they have for the platform.

PATRON/SERVICE

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There are influencers who only act from home and influencers who attend events and, of course, there are many categories. It is the person who can make your business more popular and get more online visibility.

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Influencers do not necessarily have to be famous people, as has been said before, the influencer is born from their social networks and it is that trust that the audience gives them that makes them become ambassadors.

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PATRON is the platform for supporting the influencers market. It provides influencers sharing economy. It is a marketing place for influencers, sharing economy, where the influencer’s SNS delivery frame are tokenized utilizing blockchain technology, Influencers and SNS users around the world will be able to post, discover and book social media sharing economy information on the internet and mobile tablet. The key function is to expand the platform of the sharing economy is to secure credibility in P2P (Peer to Peer) transactions. Using the Blockchain technology, they are trying to build a new contract mechanism between individuals participating in the sharing economy on PATRON platform.

Ability to influence people’s decisions. Your words, messages, images and opinions are taken as a reference and as a consequence, brands take advantage of this trend and go deep into the search and capture to make collaboration agreements to improve the positioning of the brand.

The relationship between brand and influencer is as simple as developing and maintaining contact with these people that create visibility in your product or service via smart contracts on a trusted network.

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It is not about having a mass target as it happens with other types of marketing strategies but the influencer marketing aims at the individual, which can be from bloggers to celebrities.

Influencers can give access to an audience that, surely, brands could not reach by themselves.

That audience sees in these influencers a source of trust, a symbol of transparency. If a business hires an influencer, their audience will trust the brand as well.

TECHNICAL DATA

PATRON COIN (PAT)

PATRON it’s an open source cryptocurrency, PATRON COIN (PAT).
 PAT is the standard and common currency, used in the ecosystem of
PATRON.
 PAT is implemented in the public Ethereum Blockchain, as an ERC-20 token.

PAT Release

PATRON will distribute 240 million PAT within the ICO process of the total offer of 400 million PAT. 160 million PAT are assigned to PATRON and are used strategically for distribution to board members, advisors and long-term development ofPATRON.
  • PAT as a contract transaction between the host (influencer) and the guest (contractor).
  • PAT as a collaboration between the host (influencer) and the guest (influencer).
  • PAT as an ambassador contract with an influencer.
  • Acquisition, sale and marketing of influencers using PAT.
  • Acquisition, sale and marketing of influencers using PAT.
  • Followers and fans vote for influencers using PAT.
  • The influential ones with the most votes are shown at the top level.
  • Fan voting is deleted when a recognition fee is paid..

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PATRON ICO DEVELOPMENT TEAM

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TOKEN /METHOD OF TOKEN (Number of Token that will be issued)

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CONCLUSION

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PATRON is the platform for supporting the influencers’ market. It provides influencers’ sharing economy model: Airbnb Influencers and SNS users around the world will be able to post, discover and book social media sharing economy information on the internet and mobile tablet. PATRON is a highly reliable marketing place of influencers’ sharing economy, where the influencer’s SNS delivery frame are tokenized utilizing blockchain technology.

Social networks have revolutionized the way people communicate; with the operation of this decentralized technology, the Blockchain comes to offer security and stability. Cryptocurrencies decentralize the power that once was in the hands of private companies, decentralized autonomous organizations that no longer depend on individuals have all kinds of services that bring together consumers and suppliers, eliminating intermediaries and enhancing the connectivity.

USE CASE

Sara is a teenager that lives in Caracas, she loves to swim and she has been sharing his daily training routines on her favorites social media. She has been growing her followers base day by day and has become a local influencer. A Brand of high school clothes is searching through the PATRON Platform and contacts Sara to see if she is interested to wear and promote their products. She accepts the deal because it will be enforced with a smart contract on the Ethereum Blockchain and the high school Clothe Brand is able to reach her specific followers (mostly teens from high school).

TEAM

ADVISORS

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