A Job to be Done describes the “better version of myself”. It answers the question of personal progress: “How are you better since you started using service or product?” Competition for a JTBD is…
Just a quick thought: I am currently modeling user value creation hypotheses. Where do we start generating value and which problem do we tackle?
I am working for a new product at the moment and again I am kinda struggling(!) with writing a good user value hypothesis.
I am used to templates like the well-known job story:
When … (Situation)I want … (Progress)So I can ……
Douglas Adams’ Hitchhiker’s Guide to the Galaxy taught the following:
An answer does not make any sense without knowing the question.