MillennialPlus’ work for The Coca-Cola Company demonstrates our application of global consumer sentiment, blended academic and corporate research, and strategic reformation processes to advance internal and external communications in a highly skeptical consumer environment on corporate sustainability. The work strategically sets a new path to maximize profits while doing good.

The Coca-Cola Company is a global leader in sustainability. The company’s work to enable the economic empowerment of 5 million women entrepreneurs (5by20); innovation in recyclable PET plastic partially made from plants (PlantBottle); partnership in EKOCENTER a social enterprise, and EKOCYCLE, a shared cause to advance products made from recycled…


MillennialPlus’ brand positioning strategy, brand voice and creative visuality work demonstrates the power of rigorously wrought insights on generational and life-stage values based on identity and cultural research. Our work for Verizon Wireless showcases MillennialPlus’ ability to differentiate brand communications in a highly competitive environment. The work strategically sets a path to seize share and reduce customer churn by targeting Millennials in the right tone at the right moment.

For many years, Verizon Wireless has been a leader in wireless network coverage and reliability. “Can you hear me now?” spoke to call quality and cellular coverage concerns a decade ago…


MillennialPlus’ work for Sprint demonstrates our ability to drive social media engagement and increase social share-of-voice with a utility-based content strategy in the largest US wireless market.

Sprint is a historic telecommunications company recognized for developing, engineering and deploying innovative technologies, including the first 4G wireless service from a national carrier. With 56 million customers in the United States, Sprint operates in an extremely competitive and mature wireless market. Post its decline to the fourth largest wireless carrier, the brand was making meaningful progress with subscriber growth through aggressive promotions and price reductions. Sprint’s momentum with the Paul Marcarelli campaign…

Millennial+

MillennialPlus advances cross-disciplinary thinking, business analysis, business strategy and cultural research to build stronger, more profitable relationships

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