The Primate Podcast

The Issue

Adult Australians have a weight problem. According to the Australian Bureau of Statistics (2012), over 62% of Australians over the age of 18 are either overweight or obese. Leading a sedentary lifestyle coupled with poor nutrition decisions can result in weight issues. Australians who have are considered to be obese or overweight are far more likely to suffer adverse health issues. Some of the scarier health problems include type 2 diabetes, hypertension, heart disease, osteoarthritis, stroke and an overall lower quality of life.

There are a few possible reasons as to why we have such a high percentage of overweight people in our population. One is almost certainly uninformed nutrition decisions when it comes to deciding what to eat every day. Many Australians don’t have an intimate knowledge about how to properly fuel their body and not overfeed it while many simply do not place a high level of importance on a healthy balanced diet. Another possible reason for the prevalence of obesity is the lack of exercise being undertaken by many Australians. According to the Heart Foundation (2012) over 66% of Australians over the age of 15 were either completely sedentary or had low levels of exercise. The cardinal rule of maintaining a healthy weight is calories in versus calories out. The problem is this; most Australians are not encouraged to even understand basic principles of leading a healthy and active lifestyle. Enter the Primate Podcast.

Why a podcast?

The creation of a podcast to address this issue could potentially be the solution for a few reasons. Podcasting is really one of the only forms of media that the Australian government hasn’t used as a media channel to push healthy lifestyle information on. Hoch (2016) discusses the power of the podcast, with one of the key strengths of a podcast being that it doesn’t need to compact information into a three minute segment and allows hosts and guests on the show to have a flowing discussion about multiple topics throughout a show.

Listening to a podcast is basically like sitting in on a conversation without having to answer any questions or actively participate, allowing the user to simply listen and absorb information. Listening to a podcast is also advantageous to the listener as they don’t have to put up with third party advertising wedged in throughout the program. The Primate Podcast seeks to enter the fitness and health conversation on behalf of Australians on the podcasting platform.

The Primate Podcast

Primate Podcast will feature Cameron Hanes as the host of the show. Hanes is a passionate advocate for exercise, nutrition, martial arts, hunting and mental health. Hanes is a polarizing figure in the health and fitness community and often tells his followers to ‘Keep Hammering’ while another Hanes mantra is ‘Nobody Cares. Work Harder’. Hanes himself is a black belt in Brazilian Jiu Jitsu and has completed many marathons including some ultra marathons which require participants to run over 100 miles from start to finish over multiple days. He brings an expert perspective on many aspects of leading an active life and has been featured on many similar podcasts before, performing exceptionally as a conversationalist and motivator during every show.

Hanes is an accomplished athlete and martial artist.

The Primate Podcast will feature Hanes on each episode accompanied with a guest who can bring a fresh look on the many different aspects of nutrition, health and exercise. Examples could be sports people, martial artists, nutritionists, sports scientists as well as other interesting figures who are in some way related to the key themes of the podcast. Hanes and his guest will interact and discuss any relevant issues happening in their field right now and hopefully provide listeners with new insights about exercise and health. Giving Australians the chance to interact with a podcast like this will also hopefully encourage them to join the conversation about health and encourage them to participate in local gyms, running tracks or martial arts classes.

The Primate Podcast will be multi modal and offer interactive elements for viewers to engage with the hosts and guests during the show. Episodes will be recorded and broadcasted live on a streaming service such as YouTube or Twitch.tv, allowing users to watch the conversations live with the option of using the chat functions on both of those sites to send in questions or simply to interact with each other. Recordings of these episodes will be available on the Apple, Android and Google stores for users to listen to at their leisure on mobile devices. The multi modal aspect of the Primate Podcast will hopefully encourage users to become even more engaged with the key themes discussed by Hanes and his guests.

References

Anonymous. (2017). Level of exercise statistics. The Heart Foundation. Retrieved 25 May 2017, from https://www.heartfoundation.org.au/about-us/what-we-do/heart-disease-in-australia/level-of-exercise-statistics

Anonymous. (2017). Profiles of Health, Australia, 2011–13. Abs.gov.au. Retrieved 25 May 2017, from http://www.abs.gov.au/ausstats/abs@.nsf/Lookup/by%20Subject

Hoch, J. (2017). Why the Conversational Power of Podcasting Is the Future of Advertising. Adweek.com. Retrieved 25 May 2017, from http://www.adweek.com/brand-marketing/why-conversational-power-podcasting-future-advertising-173334/

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