Millie WrightInstagram Marketing: Waste of Time or Essential Business Strategy?Instagram has over 1 billion users, with 2 million active advertisers, making the competition fierce when promoting your business…Feb 2, 2019Feb 2, 2019
Millie Wright‘The Best Men Can Be’: Gillette sparks backlash with ad on ‘toxic masculinity’On 13th January Gillette released their short film ‘We Believe: The Best Men Can Be’, which was posted on YouTube with the caption…Feb 2, 2019Feb 2, 2019
Millie WrightSocial Media Influencers: A Risk Worth Taking?A social media influencer is a user or on social media who has established credibility in a specific industry and has access to a large…Feb 2, 2019Feb 2, 2019
Millie WrightSavvy social media strategy for businesses using FacebookWith the online world rapidly expanding, it is becoming increasingly important for businesses to capitalise on social media platforms in…Jan 31, 2019Jan 31, 2019
Millie WrightGreggs officially wins the internet with social media strategy for their new vegan sausage rollsGreggs said profits will be at least £88m in 2019, slightly higher than previously predicted. The results come after a huge PR victory for…Jan 21, 2019Jan 21, 2019
Millie WrightChristmas Adverts 2018: The Curious Case of Elton JohnHere is our rundown of this year’s TV Christmas adverts, including an in depth look at John Lewis’s hotly anticipated festive campaign.Dec 5, 2018Dec 5, 2018
Millie WrightWhy you should be striving for a fully integrated marketing campaign and how to ensure its successAn integrated marketing campaign is the application of consistent and cohesive brand messaging across both traditional and non-traditional…Nov 12, 2018Nov 12, 2018
Millie WrightThree wildly successful marketing campaigns from the recent past that we can still learn from today1) Absolute Vodka: The Absolut Bottle Print Campaign 1986–2011Nov 6, 2018Nov 6, 2018
Millie WrightMarketing Really Works: A look at Nike’s New Ad Campaign for their 30th AnniversaryIs Nike’s controversial new ad campaign, featuring Colin Kaepernick, a reckless gamble or a stroke of marketing genius?Oct 23, 2018Oct 23, 2018