In The News: Amazon to Buy Whole Foods for $13.7 Billion

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“Amazon will pay $42 a share for Whole Foods, valuing the grocer at a 27% premium to its closing price Thursday 15th June. The deal is by far the largest in Amazon’s history, and it is expected to close in the second half of this year.”

Forbes

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“The uncertainty over how Brexit will be handled may see a drop in consumer confidence. Many will be delaying making big-ticket purchases in the coming months.”

Patrick O’Brien, GlobalData

Unreliable metrics

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“The likelihood that an item with a higher user rating performs objectively better than an item with a lower user rating is only 57%”

University of Colorado Boulder

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“70% of senior marketers believe media measurement currents are becoming ‘increasingly corrupted”

Marketing Week

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“Net promoter score does not correspond to customer behaviour or even correlate with changes in company revenue.”

Marketing week

Shopper Restraint Kicks-in

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“After several months of growth, footfall on the high street declined 2% in the four weeks to May 30.”

British Retail Consortium (BRC) and Springboard

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“Two-thirds of Brits plan to take the start of summer as an opportunity to start tightening their budgets. 43% plan to use more online discounts and vouchers, 39% will switch to more affordable brands and 32% will set their own budgets.”

Marketing Week