THE BRICKS & MORTAR EXPERIENCE NOW.

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“Over half of consumers (57%) want stores to serve a higher function than simply selling the product”

Capgemini

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“69% of shoppers say they would be more likely to buy in-store if they had digital signage, kiosks, and interactive displays that allowed them to help themselves”

InReality (2016)

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“More than 70 percent of purchase decisions are made in-store as a result of visual and emotional stimuli, which have a vast impact on the consumer experience and shopper behaviour.”

Shopassociation

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“Consumers want in-store features: 68% want the ability to check other stores or online stock quickly, 59% want an inviting ambience, and 59% want the ability to see and order an extended range of products.”

PWC (Total Retail Report 2017)

AMAZON: MASTERING THE ART OF RETAIL DOMINATION

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“In the postAmazon era, retail cannot compete on proximity, selection and price — experience is the only way to win”

Healey Cypher, CEO, Oak Labs

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“91% of UK shoppers use Amazon (vs. 56% globally)”

PWC (Total Retail Report 2017)

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Amazon will control 70% of the voice-controlled speaker market this year, taking another huge step towards owning our entire homes and lives.

Campaign