The big research question is what you want to know, not what you ask in an interview. In fact, asking your research question directly is often the worst way to learn anything. People often don’t know or are unwilling to admit to their true behaviors, but everyone is really good at making up answers.
…decision impact. The internal environment may also show signs of resistance to change. For example, product managers may tell you that they do not want UX Research as part of the project, because they know what the problem is, or what the user needs. Our role as design leaders is to make sure that our clients and our peers understand the need to support decisions based on quantitative and qualitative data.