How High-End Coaching Clients Find You Faster

How do High-End Coaching Clients Find You Faster than a New York Minute?

When it comes to serving high-end coaching clients, one question I get 99% of the time is how to find high-end coaching clients.

And lately, I’ve noticed that many of the potential clients in my email community and on YouTube are focused on how to attract high-end coaching clients without spending 5 hours every week on content creation or scrolling aimlessly on social media for 5 hours a day (in the name of high-ticket market research).

That’s why I’m excited to share ONE of my high-ticket marketing strategies that I personally use to attract high-end coaching clients to my coaching business.

And many of my coaching clients have used these same strategies to create their version of success and a simple + profitable, boutique high-ticket coaching business.

But before I dive into what I refer to as BOPA, I want to share something that I hope will shift google searches on this topic from the basic how to land high-end coaching clients online to a more proactive approach to building a coaching business.

Which is, asking how do I position myself so that high-end coaching clients find me?

How can my coaching offers be a lighthouse that attracts high-ticket coaching clients without spending all day throwing spaghetti at the wall?

While I enjoy searching for lost treasure like any other pirate on the high seas, here’s my pet peeve with these popular ‘high end coaching clients’ questions on Google.

How to land high-end end coaching clients.

High-end coaching clients are NOT planes. We don’t land them. We BE found.

How to find high-end coaching clients.

High-end coaching clients are NOT Easter eggs. We don’t find them.

How to get high-end coaching clients.

We don’t get high-end coaching clients. They’re NOT property.

How to close high-ticket coaching clients.

We don’t close high-ticket coaching clients. They’re NOT doors.

The real answer to how to find high-end coaching clients or how to attract high-end coaching clients in 2024 is THIS.

We position our offers to BE FOUND. What we do in high-ticket sales, is connect human to human, build relationships and earn the trust of potential high-end coaching clients.

We do this mostly by sharing some form of transformational value that supports potential high-end coaching clients to see themselves in the results we co-create with our high-ticket offers.

Speaking of high-ticket coaching offers, we co-create high-ticket coaching offers they’re obsessed with, and position them as the Easter egg that is found.

As the Lighthouse that attracts them HOME to who God says they are.

The light that simply reminds them of who they are.

With powerful messaging that captivates and activates the Caleb, the Ruth, the Esther, the Queen, the Superheroine in our potential clients.

And all of this can happen faster in a streamlined, elegant and simple way that doesn’t involve hours of content creation, marketing or selling.

BOPA works for you whether you’re a seasoned high-ticket coach with 20 years' experience or fresh out of your first certification program and itching to create impact and profits.

BOPA doesn’t care if you’ve made 5 figures, 6 figures, 7 figures or 8 figures so far in your current coaching business.

What matters is that you’re keen to share your divine gifts and magic with the clients God has blessed you to serve.

BOPA is the key to attracting high-end coaching clients faster without focusing on the long game (for those who choose not to) of blogging, Google SEO, building a massive online audience, sending out emails twice a week, posting weekly YouTube vides or any other inbound marketing tool that drives you bonkers.

What is BOPA and how do you use it to enroll high-end coaching clients faster than a New York Minute?

I dive into that in detail the YouTube video below, but it’s basically Borrowing Other People’s Audience.

When you’re focused on working with high-end coaching clients so that you do more of what you love with clients who actually want to invest in themselves with your high-ticket coaching offers at the highest level, BOPA is the space where your expertise meets an already curated audience of active buyers, leads and subscribers or followers who cannot wait to step into your offers or your community.

BOPA is a powerful high-end experience where the highly-coveted know, like and trust factor is an implicit bonus — thanks to the host.

Examples of BOPA include Referrals, both word of mouth and online, supporting a coaching colleague by teaching in one of her coaching programs, teaching her mastermind or sharing a training based on your expertise or specialize in her Facebook group, for instance.

BOPA also includes creating a signature talk that you present to curated audiences within your niche, high-ticket workshops, engaging in joint ventures with colleagues that include lead magnet exchanges and my favorite, being a guest on another colleague’s podcast.

Not only does BOPA support you to uplevel your skills and deepen your mastery, but it’s also perfect for attracting high-end coaching clients you enjoy working with because it’s NOT a number’s game.

Working with high-end coaching clients is PURELY a DEPTH game, and you’ll see why in this video.

You’ll find out which BOPA experience fits your personality and business model best, and how I’ve implemented them into my marketing strategy without breaking into a sweat.

Dive in and see why even with BOPA, I invite you consider maintaining a Google footprint. You’ll thank me later for that invitation.

Cheers, and share in the comments below how you plan to BOPA.

Happy BOPA’ing!