Lica WoutersWhy Mobile Marketing Matters For B2BWhen you think of businesses buying products or services for their company, you might picture an employee staring at your home page, trying…Apr 6, 2017Apr 6, 2017
Lica WoutersWhat Is Inbound Mobile Marketing?To date, there have been few inventions as impactful to society as the smartphone. Whenever we want to know something, do something or go…Nov 18, 2016Nov 18, 2016
Lica WoutersGoogle Penguin 4: How Business Owners Can Take Advantage of this UpdateWe all know that Google is the biggest and most popular search engine in the world. To stay on top of their game, Google is continually…Nov 17, 2016Nov 17, 2016
Lica WoutersEmail Blast? Here’s How to Get Your List to Read That MessageEmail blasts will always be a marketer’s best friend. For starters, the ROI it delivers is massive, with every $1 spent on email marketing…Oct 24, 2016Oct 24, 2016
Lica WoutersAre Buyer Personas Necessary?A while back, Mark Schaefer published an article entitled “Why customer personas may be an outdated marketing technique.” In it he argues…Oct 6, 2016Oct 6, 2016
Lica WoutersSEO Myth #1: Keywords In Your Meta Description Will Help You Rank BetterIn a world where information spreads like wildfire on the web, false information on the net can be stubborn to squash. In the next couple…Sep 20, 2016Sep 20, 2016
Lica WoutersSee, Think, Do: Marketing Terminology That Doesn’t Suck!I started this company over 10 years ago. My ‘bread and butter’ was customizing MySpace pages using flash. This was before iPhones, before…Sep 17, 2016Sep 17, 2016