Weekly Motion 27.07.17


PINEAPPLE WON ITS CROWN ALSO ON THE FABRIC WORLD :: Carmen Hijosa is our new idol! A leather expert, who was working on the Philippines when she started to feel the need to help change a market that is so harmful for the environment. Her first insight came from the Barong Tagalog, a typical thin and transparent garment made also out of pineapple fibers. She left her job and spent 7 years doing a PhD in London, studying the properties of pineapple leaves fibers. At the age of 63, she started a start-up, Ananas Anam, to produce an alternative to leather out of pineapple fibers. The equation is perfect! They use the remains of pineapples that were going to waste to produce a strong, versatile, breathable, soft, light, flexible textile that can be dyed, printed, cut and treated to give different types of texture. The production process is chemical and oil free, does not kill animals and does not need additional land, nor waste millions liters of water. In addition, the waste of the process is a biomass that is converted into fertilizer to the farmers. The fabric can be used for anything that would typically be made from real leather. Big companies, like Puma and Camper, have made prototypes using the material, and others are already using it! And OMG, just like pineapples the products look astonishing!
A FASHION SUPERHERO :: Stella McCartney is already part of our “people that I want to be when I grow up” list, but she still keeps proving her commitment in using fashion as a weapon to create a better world than the one that we are living in. Being the heart and mind behind one of the first vegan and sustainable high fashion brand, and after incredible initiatives like ‘fur-free-fur’ and ‘skin-free-skin’, now it was time for Stella to (forgive us for the vocabulary) throw sh*t on everybody’s face! The British designer shot her Fall 2017 campaign on a landfill in Scotland to raise awareness to people about the enormous impact that human waste brings to our planet and, by her own words, “our man-made constructed environments are disconnected and unaware of other life and the planet which is why there is waste.” — “The models we put walking and laying down on huge piles of garbage to show how our planet has a waste and overconsumption problem and what we are leaving behind for future generations.” 53% percent Stella’s women’s collection is made from sustainable materials. On the new collection, they used innovative and recycled materials such as organic cotton, sustainable-sourced viscose, recycled nylon and cruelty-free Skin-Free-Skin. And she is the daughter of our favorite Beatles, is there how not to love her?
THE POSH STREET WISE SPRING 2018 OF TOMMY HILFIGER :: It definitely looks like Tommy Hilfiger doesn’t only want to be invited to the posh and fancy parties anymore! We cannot say that the house left their traditional country club style all behind, but they certainly turned the game around and put the brand onboard of the cool team! Tommy put the strongest trend of the moment, the streetwear style, inside of the brand without losing their identity. True that it is like Tommy streetwear style, but it is also true that it looks incredible! Which makes them deservers of a 9! A tailoring suit matching with white snickers, a shine cool bomber and a t-shirt; super traditional Tommy’s knitwear jumper with a neckline print displaced, stripes on the sleeve and a really low armpit, creating the perfect low shoulder street style look; a traditional social shirt, all buttoned up, but with a colorful camouflage print; an insane marriage between a polo and a social shirt; tailor’s pants with street wear shapes and sport stripes on the sides; not even the traditional Oxford’s were forgotten, they won amazing rubber colorful and printed soles. All that combined guaranteed Tommy’s a 10!

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