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Mindset Consulting

How to create a brand story that sells

In a crowded market, having a great product or service isn’t enough. Today’s market is fiercely competitive, and startups need compelling…

1d ago

1d ago

PR’s evolution: How roles and responsibilities have changed since the 2000s

In the past 20 to 25 years, the role of public relations has undergone a dramatic transformation. Once a quieter, support-focused function…

Jan 7

PR’s evolution: How roles and responsibilities have changed since the 2000s

Jan 7

Top 5 PR Trends for 2025

2024 is coming to an end, and with that, we’re seeing a flurry of articles talking about PR trends for the next 12 months. However, at…

Dec 9, 2024

Top 5 PR Trends for 2025

Dec 9, 2024

How to get a story published on Fast Company: 5-step guide

In this article, we share five easy-to-follow steps that can help you be featured in Fast Company.

Oct 9, 2024

How to get a story published on Fast Company: 5-step guide

Oct 9, 2024

Culture Matters: Global Differences & Trends in Journalism and Media Relations

As companies aim to expand into new markets, understanding the intricacies of the local journalistic landscape is key. This understanding…

Jul 25, 2024

Culture Matters: Global Differences & Trends in Journalism and Media Relations

Jul 25, 2024

7 tips to craft an opinion piece for a media publication

Publishing expert content in trustworthy media outlets is an integral component of a business communications strategy. It plays a crucial…

Apr 4, 2024

7 tips to craft an opinion piece for a media publication

Apr 4, 2024

3-step guide to secure a speaking engagement

Being a keynote speaker at a major business conference can significantly elevate your career prospects and expand your Rolodex. At Mindset…

Feb 27, 2024

3-step guide to secure a speaking engagement

Feb 27, 2024

Five steps to secure brilliant newsjacking

While the practice of leveraging current events to gain exposure has been used for a long time, in 2011, the book “Newsjacking: How to…

Feb 1, 2024

Five steps to secure brilliant newsjacking

Feb 1, 2024

Forget about ROI in PR

Entrepreneurs often ask how communications and the resulting media coverage can have a positive influence on their business, and how they…

Jan 5, 2024

Forget about ROI in PR

Jan 5, 2024

5 Tips for Pitching Gift Guides

If you are attempting to generate buzz and excitement around your newly launched product, being included in a gift guide is an outstanding…

Oct 26, 2023

5 Tips for Pitching Gift Guides

Oct 26, 2023

Mindset Consulting

Mindset Consulting

Mindset Consulting is an award-winning international PR agency for startups & VC funds in the United States and Europe. www.mindsetcomms.com

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