Selecting the right PR partner is a game-changer for your business. …

For a long time, venturing into the space industry was off-boundaries even for the most visionary of entrepreneurs. However, the sector which was exclusively dominated by government agencies like NASA and by long-established corporations such as Boeing, Lockheed Martin, and Northrop Grumman, is being disrupted at an unprecedented pace. In…

Even though there is still an element of economic and geopolitical uncertainty, investors seem to be finding opportunities to create value, and, after a slow start to the year–White & Case reported that with 5,974 deals, Q1’2023 had the lowest quarterly tally since 2020–data is showing that the second half…

For businesses and individuals alike, the world’s political and financial situation has created a fair share of challenges. Even if inflation has been decreasing–Forbes reported last month that the consumer price index only increased 4% year-on-year, compared to 9.1% …

With the ongoing supply chain disruptions, the energy crisis, skyrocketing inflation, employee strikes and countless other economic, environmental and social issues looming, companies and executives are feeling under constant pressure and need to constantly be on problem-solving mode. According to the 2022 Edelman Connected Crisis study, 31% of executives mentioned…

Getting coverage in top media is desirable for any tech entrepreneur’s media strategy. Key outlets for the industry are well-regarded by experts, investors, and partners, meaning startups can get high-quality attention faster. At Mindset Consulting, we frequently work with TechCrunch, and almost all our clients have been covered there. These…

It has always been challenging to build communication and PR around travel because it’s often considered “less important” than other industries like healthcare or agriculture. Mindset Consulting has worked closely with travel industry experts, and we have both seen and overcome many of the PR obstacles travel startups face. Fortunately…

There is a never-ending debate over whether it’s better to have an in-house PR team or to outsource your PR to an agency. There are logical arguments on both sides, but they miss one critical point: you don’t always have to choose. In actual fact, it is often better to…