Johnson & Johnson Launches Innovation Challenge: Can you create a marketing plan for Listerine Floss?

Your dentist has been telling you for years: “You need to be flossing!” Not only does flossing remove plaque and maintain healthy gums, Listerine Floss comes in a variety of fresh flavors with added oral care benefits!

We are interested in YOUR ideas to get more consumers to purchase Listerine Floss for the first time and incorporate it into their daily oral care routine. What creative ways would you promote Listerine Floss?

MindSumo hosts challenges for Johnson & Johnson and over 250 other companies to help generate unique ideas and insights from a community of over 300K US college students.

Learn more about how we can help you, and what we’ve done for other clients.