Guardian Launches Innovation Challenge: Can your digital ad campaign make dental insurance important?

Pretend you work for an advertising agency and your creative director has asked you to design a digital campaign for dental insurance. Your target for this campaign, Millennials, are an untapped part of the dental insurance market.

Millennials cite numerous reasons for not pursuing dental insurance, such as a focus on student loans, a mistaken belief that dental insurance is prohibitively expensive, and the dangerous idea that they don’t need it because their mouths are currently free of major problems.

MindSumo hosts challenges for Guardian and over 250 other companies to help generate unique ideas and insights from a community of over 300K US college students.

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