General Mills Launches Innovation Challenge: Create the best new soup for cooking

One of the fastest growing culinary trends today is the rise of stocks, broths, and condensed soups. Once thought of as a pantry’s supporting players, chefs and home cooks alike have rediscovered the endless possibilities of using stocks, broths and condensed soups in their recipes. Pre-made, these ingredients make cooking easier and better. At General Mills, we want to figure out the next step for this important group of products.

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