Prudential Launches Innovation Challenge: How should Prudential revamp retirement?

Over the past 5–7 years, The Prudential Retirement Business Unit has acquired over a million additional retirees into our growing portfolio. These people are no longer saving for their retirement. Rather, they have already retired, so today Prudential’s interaction with them is limited to the sending out of monthly pension payments, usually in the form of checks. At present, we do not provide any other services to this group of people.

So this is where you come in. We would love to hear from you or your team on any business ideas, services or solutions that would allow us to (i) solve a real financial need that this important and growing customer base has, and (ii) engage with them on a deeper level so we can continue to find ways to bring them value. The sky is the limit and we are open to hearing any well thought out and presented idea(s).

We look forward to your proposals.

Please review the attached PDF for important information on the challenge timeline, as well as helpful suggestions for your solution.

IMPORTANT:

• Prudential will hold a 50-minute Q&A conference call on June 15, 2017. Join in to ask questions. See the attached PDF below for key information.

• The top 10 submitters will pitch their ideas to Prudential, with winners chosen from that group of finalists.

• Prudential may invite the final winners to their offices for a bonus innovation session.

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